What are some of the ways businesses can move into new markets?

What are some of the ways businesses can move into new markets?

Jul 11

When considering new markets, one has to keep in mind whether the market in question is a new local market or a geographic expansion for the business. Both types of new market pose its own set of challenges and opportunities. New local markets are tricky because they tend to involve new business models – moving from product centric to service centric for example – while geographic...